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REAL ESTATE

ABOUT SAHARA
REAL ESTATE PRACTICE

As one of the largest global PR agencies for real estate, SAHARA is leading the way with creative campaigns to maximise publicity for client profiles. SAHARA has nurtured long-term working relationships with leading real estate and lifestyle companies, both regionally and internationally, and has been responsible for promoting client portfolios and properties worth billions of dollars.

Tasked to manage public relations for innovative companies such as RAK Properties and Majid Al Futtaim, SAHARA has leveraged 20 years of experience to amplify exposure, not only promoting real estate developments but advancing the desire for community and lifestyle.

AL ZAHIA

SAHARA was appointed by Majid Al Futtaim in October 2015 and is currently at the helm of the Al Zahia project, working tirelessly to ensure that this award-winning community receives maximum coverage to increase publicity and expedite sales.

SAHARA utilizes numerous PR tools to maximise Al Zahia’s position in the market, amplify brand awareness and increase visibility. In addition, SAHARA seeks to achieve maximum coverage through representation at industry events and trade shows such as Cityscape. SAHARA’S efforts have resulted in Al Zahia emerging as a leading community in Sharjah.

SAHARA develops and implements targeted social media campaigns for Al Zahia, ensuring that maximum engagement is achieved across several social media platforms. From community management and content creation to on-site coverage, SAHARA takes a focused approach to ensure tangible and measurable results.

Tasked to manage public relations for innovative companies such as RAK Properties and Majid Al Futtaim, SAHARA has leveraged 20 years of experience to amplify exposure, not only promoting real estate developments but advancing the desire for community and lifestyle.

MAZAYA

SAHARA, in 2004, was appointed by Mazaya as Media Consultants. Throughout this 16-year partnership, SAHARA has helped Mazaya establish itself as a forerunner in its field. As a trusted partner, SAHARA collaborated with Mazaya as it experienced explosive growth, developing as its capital increased from 30 million to 90 million Kuwait Dinar.

SAHARA provides Mazaya with comprehensive advisory services including PR guidance. This comprises internal and external PR exercises and covers proposed – and potentially sensitive – company announcements. In an advisory capacity, SAHARA directs Mazaya to deliver clear messages that reach the intended audiences, timely and effectively.

SAHARA creates short and mid-term strategies for Mazaya’s public image and branding. This includes creating press releases, arranging interviews and securing features. To date, SAHARA has acquired media coverage worth millions of dollars for Mazaya. It has also successfully managed more than 20 individual campaigns. SAHARA also offers international support – its press conference for the Rtim Istanbul Project in Turkey attracted an impressive 40 members of the media.

RAK PROPERTIES

In 2017, SAHARA was appointed in a media advisory capacity for RAK Properties. Over the last four years, SAHARA has provided RAK with many articles on community projects, construction updates, imaging, general assembly and portal announcements.

SAHARA played a major role in crisis management at RAK, one example being the advisory role that SAHARA played during the pandemic – fully supporting the communication between all stakeholders, including the community and shareholders.

SAHARA manages all social media activity for RAK and has innovatively led the way for engaging content featuring drone footage videography, photography, interviewing and showcasing the show village and key personnel.

RAK Properties has continuously expressed its gratitude and appreciation for the results SAHARA has generated on its behalf.

ASAS REAL ESTATE

ASAS Real Estate operation basis is diversified on strategy in real estate sector by investing, developing and managing various real estate project categories which earns higher return on investments, and leads to developing the real estate sector. In addition to the risk factor that is at the lowest possible level.

SAHARA has worked with ASAS since 2016, and during this time, has helped the client to generate massive media exposure, which helped most projects selling out within 72 hours of launch. Previous campaigns included organizing roadshows, brochures, gift items, teasers, sales tactics, media exposure and high impact social appearances.

AL MAMSHA | ALEF GROUP

The First Fully Walkable Community In Sharjah. Al Mamsha, a landmark mixed-use development in Sharjah that brings together modern living, retail, and leisure in an upscale pedestrian-friendly environment.

SAHARA started work with Alef Group in 2017. The son of Ruler Shiekh Khalid Bin Sultan Al Qasimi RIP appointed SAHARA to manage his public profile and his company – Alef Group.

During these years, Alef Group benefitted from massive media exposure with daily operations and coordination continuing to run smoothly. The SAHARA team manages the group Zero Six mall, one of the leading community malls in Sharjah and Al Mamsha. SAHARA’s involvement includes providing valuable media advisory services, press roundtables and launch support.

PANTHEON DEVELOPMENT

Pantheon Development is the real estate marketing arm of the Group, It has successfully completed and sold AED 145 Mn residential project “Pantheon Boulevard” at Jumeirah Village Circle (JVC), Dubai. Pantheon Development is now launching its second project G+2B+4F, 268 apartments with 12 Retail units admeasuring 340,000 Sq. Ft of constructed area. The project is valued at AED 185 Mn an expected to be completed by March 2020.

SAHARA started working with Pantheon Development in 2019 as their media advisory agency. While they had just started handing over their first-ever project in UAE, SAHARA helped accelerate publicity. This included securing coverage on top daily news feeds, TV interviews and featuring on the cover page of Arabian Business Magazine.

With strong offline and online exposure, SAHARA facilitated the company receiving ITP’s Best Real Estate Project Award. Following on from the highly prosperous PR generated within this first year, Pantheon has successfully launched two other projects, sold in record time, despite the COVID- 19 pandemic.

TILAL PROPERTIES

Tilal Properties is a joint venture between the government’s investment arm, Sharjah Asset Management, and Eskan Real Estate Development. It is one of the leading real estate development and investment companies in the UAE and the premier developer of residential complexes and freehold projects in the Emirate of Sharjah. Tilal City – spread across an area of 25 million sq ft – is its flagship project.

SAHARA currently manages all public relations activity for Tilal City, which has so far, generated high media exposure, multiple awards, high impact magazine covers and prime pages. To date, there have been over 30 press releases, 40 interviews and more than 15 features focusing on this project alone.

AZIZI DEVELOPMENTS

SAHARA was appointed as Azizi Developments Media Advisor in October 2016. Since then, SAHARA has spearheaded an aggressive and targeted public relations and media awareness campaign. This has boosted Azizi’s visibility and built trust within the community and among investors. The campaign has resulted in a steep increase in sales which, in turn, has encouraged Azizi to engage in new projects.

Communication is key to this partnership, which means that the Account Director is in constant contact with Azizi’s Chairman and CEO. This helps SAHARA to not only understand Azizi’s core needs but also to address issues and overcome obstacles as they arise. In addition, SAHARA provides guidance and advice regarding sponsorships, events and content creation, among others.

SAHARA employs strategic plans, tactics and tools, to ensure that Azizi’s brand – and key messages – achieve prominence in the market. Despite a sharp increase in the number of projects being managed, SAHARA’s team diligently ensures that all stakeholders are updated, informed and engaged.

NAKHEEL

SAHARA key messages, PR calendars, handle press distribution, respond to client queries, etc. SAHARA also generated hundreds of media during the several years it managed the account until the 2008 Nakheel crises.

SAHARA was also involved in the United States roadshow for Trump Tower in the New York. SAHARA coordinated with the US agency media in charge of the event to ensure the right messages were being conveyed for the client.