The key to a successful corporate brand-positioning programme is having a full understanding of what sets a company apart from its competitors and defines its distinctive character. SAHARA uses a holistic methodology that combines academic insight with real-world experience across numerous industries and product categories. We begin with an analysis of the competition and the equities upon which the brand will be built. We evaluate how different audiences perceive a company and recommend strategies that can improve or enhance those perceptions. We also help our clients achieve differentiation that resonates with stakeholders and sets them apart from their peers.
Great strategy begins with great listening. SAHARA wants to hear your vision of success – what do you want to achieve? We will hone that vision, leveraging our experience and opportunity analysis to create the ideal communications platform to help you reach those goals.
Powerful and influential writing grabs attention and headlines. Our experience includes technical articles, white papers, speeches, newsletters, and press releases for nearly every industry and media type. We have also produced field sales presentations, training manuals, customer service materials and direct mail and e-mail campaigns.
From Al Sharq Al Awsat and Al Jazeera TV Live to Al Hayat newspaper and the cover of Arabian Business magazine, we know how reporters and producers think and – more importantly – what they want. Our media connections and our understanding of the industry is such a priority that we go beyond having a traditional Media Relations Department to making it an embedded practice for all of our employees – virtually everyone at our agency engages in media relations, for our clients, on a daily basis.
We excel at coming up with an innovative, interesting, relevant story ideas, for your company, and make it one of our primary objectives. The process from start to finish is: You approve every story idea we propose, we write it and send you a draft, you make amendments or approve it and, once finalised, we distribute it to relevant media outlets and reporter contacts on the topic(s) they cover.
It doesn’t stop there. The latest story idea about your company typically has a very short shelf life – maybe a couple of weeks. It gets covered and then it turns into “old news”. So how do you keep the press coverage happening, month after month, year after year? We continue to create new stories about you and plan these stories well in advance in order to ensure that you receive ongoing coverage and that your brand remains fresh in the public mind.