SAHARA’s monitoring platform “Media Observer” covers all types of print media (newspapers, magazines), in addition to websites, social media, TV and radio. The services we provide include documentation, content, analysis and immediate translation of various publications whether local, regional or international.

By categorising the coverage by subject, industry, size, geography and publication, SAHARA then provides an interactive platform for our clients to manage their account and preferences through our website.

Clients such as Qatalum, Katara, Sharjah Tourism Department and many others are also capable of generating their own statistical reports by choosing their analysis criteria. This can be done by region, country, language, article tonality, and media type.

Media Outlets

  • Newspapers
  • Magazines
  • TVs
  • Radio
  • Websites
  • Social Media


  • Arabic
  • English


  • GCC
  • MENA
  • Europe
  • North America
  • Far East



SAHARA delivers all monitoring outputs or “clippings” of the above criteria via its portal. The option of receiving a newsletter, sent directly to the client’s email account, is also available. Our clients are provided with a username and a password in order to access the website.

Online Archive

SAHARA provides its online archive of the clippings, summaries and all other relevant information pertaining to the categorisation and classification on a 24/7 basis. The archive is accessible via the web and has a sophisticated and advanced search engine that allows the searches to be narrowed down by keyword, channels, advertising value and date.

Monitoring Daily newsletter:


Clip details:



Archiving System Search


Media Search Report:


Momentarily statistical analysis: