SAHARA Financial Sector Experience


SAHARA Communications has a wealth of experience within the financial sector, delivering bespoke services that offer unique solutions within the markets we operate in. SAHARA does not only work with the client on its publicity, but also seeks to support and influence shareholders, influencers and a multitude of elements within the client’s industry sector.
Since 2010, SAHARA’s stock market reports have been published daily, in a full-page spread, in the UAE’s largest circulated Arabic newspaper, Al Khaleej. In addition, the top pan-Arab newspaper, Al Hayat, publishes a weekly market wrap-up, produced by SAHARA’s in-house financial experts. The report offers in-depth analysis of market trends, ups and downs, PE ratios, volumes, and other related indictors. These reports are widely read by the financial community for its insights and are an effective gauge on the pulse of the key financial transactions in GCC stock markets.

Financial Government Authority

From 2010–2013, SAHARA managed the public relations affairs of the Emirates Securities and Committees Authority, establishing a long-term platform for the Authority to subsequently establish its own in-house management. During that time, SAHARA was responsible for forging a strong and effective image for the Authority as a watchdog, ensuring the highest market practices were met in both the Dubai and Abu Dhabi stock markets. Services performed for this client included: writing the Chairman’s speeches, crafting official statements, and developing press releases. Responsibility for GCC authority meetings, media visits and roadshows, among other public affairs events, were also organised by SAHARA.


SAHARA has been at the forefront of creating and managing the public relations campaigns of some of the most successful Initial Public Offerings (IPOs) in the GCC region. Having been chosen to handle one of the first and most high profile regional IPOs, for Dana Gas, SAHARA Communications’ ability to generate unprecedented interest and excitement surrounding the offers saw potential investors sleeping in the streets outside the company’s offices and inbound flights from Saudi to UAE over-booked. The tactics deployed by SAHARA were a complete success with the IPO eventually becoming 400 times over-subscribed.

The Arabtec IPO was another public relations campaign SAHARA was able to develop, run and execute with outstanding professionalism and demonstrable results. The campaign was so successful, in fact, that the listing’s initial narrative of complexity and formidable hurdles behind the scenes was changed into one of simple, direct and effect messages, for all investors.

Of course, every IPO public relations campaign has its own unique narrative and it is testament to SAHARA’s ability, resources and flexibility that it has been the preferred PR firm to manage other IPOs, including: Air Arabia, Salama, and Al Mazaya – Qatar. The SAHARA team takes pride in its in-house Financial PR team who enjoy strong connections with many investment bank personnel. This has established a reputation for SAHARA that companies in the finance industry can trust and rely on.

Banks and Financial Institutions

SAHARA currently manages the public relations affairs of United Arab Bank and Sharjah Islamic Bank. This encompasses a wide range of crucial responsibilities: providing strategic positioning advice, event placements and speaking opportunities; converting events into positive PR stories; measuring public satisfaction, managing social media affairs; as well as day-to-day activities such as drafting key messages, press releases, features, media interview opportunities, events and other related activities.

Since 2008, SAHARA has also been the public affairs advisor to one of the largest private equity firms in the region, Citadel Capital. The company has undergone extraordinary growth in this period and become the partner of choice for many international investors. In November 2013, SAHARA’s CEO was awarded a “Lifetime Achievement Award” by Arabian Business, as recognition for his contributions to the financial sector – contributions that were highlighted and publicised by Sahara.

Between 2003 – 2008, SAHARA also worked for SHUAA Capital, a period during which SHUAA received its highest exposure and brand recognition. In addition, SAHARA was the public relations partner for Dubai Bank, before its acquisition and merger.